Welcome to Dunkin': Dunkin' Donuts Reveals New Brand Identity
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8411651-dunkin-donuts-rebranding/
The new branding conveys the company's focus on serving great coffee fast, while embracing Dunkin's heritage by retaining its familiar pink and orange colors and iconic font, introduced in 1973. Beginning the first of the year, the new branding will appear on packaging, as well as the company's advertising, website and social channels. Going forward, the new "Dunkin'" logo will also be featured on exterior and interior signage on all new and remodeled stores in the U.S. and, eventually, internationally. The brand tested the new logo extensively, including on exterior signage at Dunkin' locations featuring its next generation design concept over the past year.
"By simplifying and modernizing our name, while still paying homage to our heritage, we have an opportunity to create an incredible new energy for Dunkin', both in and outside our stores," said
Brand Refresh part of the Dunkin' Blueprint for Growth
The new branding, developed in partnership with new creative and branding agencies Jones Knowles Ritchie (JKR), BBDO New York and Arc Worldwide, is one part of Dunkin's multi-faceted blueprint for growth, a plan designed to transform the company into the premier beverage-led, on-the-go brand. Recent initiatives have included a simplified menu, a greater emphasis on beverages like Cold Brew Coffee, Nitro Coffee and Iced Teas, the introduction of unique products like Donut Fries, an increasing emphasis on On-the-Go Mobile Ordering, and most importantly, the introduction of Dunkin's next generation design concept.
Specifically designed to meet the needs and demands of today's on-the-go consumer, the next generation store design offers new and innovative elements to make running on Dunkin' faster and more convenient than ever before. The key in-store elements include an eight-headed tap system for cold beverages encouraging crew members to serve guests like bartenders, a glass bakery case putting donuts in the forefront within arm's reach of guests, and more prominent and engaging mobile-order pick up areas, as well as the first-ever mobile order drive-thru lane to allow mobile users to speed past the line.
Dunkin' to Remain Sweet on Donuts
Although the word "donuts" will no longer appear in the logo or branding, donuts will remain a significant focus for the brand. As the #1 retailer of donuts in America, selling more than 2.9 billion donuts and MUNCHKINS® donut hole treats annually worldwide, each Dunkin' restaurant is required to make the most popular donuts available every day, along with local favorites, so that guests know they will be able to find the top-selling donuts and fun seasonal varieties no matter which Dunkin' location they visit.
Earlier this season Dunkin' brought back its popular Pumpkin Donut and MUNCHKINS® donut hole treats for a sweet taste of fall. The brand will be revealing this year's lineup of
From Open Kettle to Dunkin'
The story of Dunkin' began in 1948 with a donut and coffee restaurant in
For more information and images, please visit the Dunkin' press room at https://news.dunkindonuts.com.
Founded in 1950, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' is a market leader in the hot regular/decaf/flavored coffee, iced regular/decaf/flavored coffee, donut, bagel and muffin categories. Dunkin' has earned a